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Holding the top position in the SERP is the dream of every digital marketer. For it, they do everything from availing the right SEO services, hire professional web designing services, and follow the Google ranking instructions.
But there is one important thing called content that plays a big role in achieving the ranks in Google. Content blended with good SEO fundamentals along with perfect copywriting principles do to the magic and make a website visible on the top search results. Here are a few magical SEO copywriting tips for 2021 mentioned, just have a glance at them and boost create the best content and boost your website ranking in SERP. Let’s start with-
What is SEO copywriting?
It is a process to create online content that aid a website to rank high in Google and other search engines. SEO copywriting is ideal for driving the potential traffic, leads, and conversions on a business website.
There are various websites that have content but still fail to generate the desired traffic and leads for the business.
The reason behind is that only writing content is never enough. You have to write the readable, engaging, relevant, fresh, and comprehensive not exaggerating content. Let’s explore tips to write the best content that brings a website in top rank in search engine result pages.
Tips of SEO Copywriting to Improve Site Ranking
- Four vital things about content are must to know
- Analyse top-ranking pages to create ideal content
- Create “linking triggers” in content
- 3 title tag “Hacks” to improve click-through-rate
- Write everything while keeping the audience in mind
- Boost reading experience with a table of contents
- Better engagement with “Inverted Pyramid” method
- Include “Open loops”
1. Four vital things about content are must to know
Writing content according to the search intent is something that makes both customers and search engines happy. So, it is the first lesson that you understand the search intent first, and then start writing the content. Here are 4 Cs of search intent, figure out them seriously.
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Content style
It is vital to know the dominant style of content to rank better in search results. Sometimes, it is a web page, blogs, or articles that rank for your targeted keywords but it may be a video in some cases. So, just explore the top-ranking page for that particular keyword and find out the dominant style of the content and start creating content for your website in that particular manner.
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Content format
It is mainly applied to information content such as news articles, reviews, lenticels, opinion pieces, and others. So, choose the content format as per your website demand.
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Content-type
Content is primarily written in the four buckets such as
- Blog posts
- Landing pages
- Category
- Product
Let’s understand it with an example of how to choose the content type. If someone will search for the “laptop”, in this case, all eCommerce category pages will be shown in the search results, whereas for “best laptop”, search results will be the most trending blog posts.
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Content angle
It is the prime selling point of the content and in search results, dominant angles rock.
2. Analyse top-ranking pages to create ideal content
The next tips for writing the best content to boost the ranking of a website are to analyse the top-ranking pages. Before writing the content for your website, it is must-do practice. A writer should see what is the writing style and keywords are used by the competitors that are helping to rank their web pages. So, it is a highly important point that you can’t afford to ignore if wishing to write the best content to rank high in the search engine result pages.
It is a good practice to hire professional writers for content writing tasks.
3. Create “linking triggers” in content
Links comes under top 3 ranking factor of the Google, so it has the utmost importance in the content too. There is a correlation between organic traffic and links in the content.
So, it is very important to understand while writing the content why people are linking to the pages you want to beat.
Let’s understand with an example- Here the target keyword is SEO copywriting, then you would see the backlinks from approximately 200 websites in top search results. So, first, understand the purpose of linking and write the content accordingly. This tip will surely help to get an edge and improve the ranking of your website with the best linkable content.
4. 3 title tag “Hacks” to improve click-through-rate
For enticing the click on your page, it is a must to write an attractive and compelling title tag. Let’s improve your title tags with 3 hacks i.e.
- Include power words
- Add year in your title
- Add parentheses
A title follows these hacks surely consider the best yet attractive title for the website page.
5. Write everything while keeping the audience in mind
Another useful tip for SEO copywriting is- write every piece of your content while keeping your audience in your mind. Don’t write to impress Google; always write to attract your customers. If your customers would be happy with your website content, they will stay more time on your site and it would be ultimately recognized by the search engine and overall ranking of your site improve.
6. Boost reading experience with a table of contents
One of the main tips of writing engaging content is to mention the table of contents. It is ideal to give a glimpse to the readers what they are finding the next in the content. It is one of the effective tips for boosting the reading experience of visitors. Table of contents is the best to make the content interesting and make the readers curious to know more about it.
7. Better engagement with “Inverted Pyramid” method
Inverted Pyramid is a journalism technique in which essential information is provided to the people before the non-essential one. It is the best practice to attract the customers and provide them exactly the same information they are looking for without taking much time. Most of popular professional web designing services provider companies use this practice. Not only web design and development company but other companies which deal in different domain use this practice and become successful.
8. Include “Open loops”
If want to get the first position in SERP, then don’t forget to add “open loops” in content. A technique to hook the readers onto the content is called an open loop. This technique is also known as cliff-hangers. It is not applied to only text content but also on all kinds of content video, audio, and text. So, remember these tips in your content and create it according to that so your content hooks your audience.
Search engine optimization is not only for ranking instead, it is to drive traffic and increase engagement of audience on your website. Keep in mind, nobody likes reading garbage content and these SEO copywriting tips will surely help you to write the best content for your website.