Posted by In recent times, a lot of companies are expanding their services to include foreign markets. The benefits of such expansion include access to larger target audiences, competitive advantages, foreign investment opportunities, improved profit margins, diversification, etc.
If your target audience comes from different cities, regions or countries, it is imperative to take a special approach to SEO services.
International SEO highlights various subtleties pointed toward taking into account a varied audience while accomplishing top conversion results.
Bringing general SEO tips as well as international marketing efforts together can help your company stay on top of its game regardless of the resources the company work with.
There are plenty of digital marketing agencies present in the marketplace, however, hiring one among the bunch of available options for implementing international SEO on your business website can be quite overwhelming.
It is strongly recommended to do proper research and get in touch with a well-known digital marketing agency with an incredible reputation in the market that has been in the business for a very long time offering result-oriented international SEO services.
The following are some of the effective tips that can help you in implementing international SEO on your website.
• Language targeting
If you are offering your services across the globe, then it is imperative to show the search engines which languages you can handle. That is where hreflang comes in.
These bits of code are known to indicate that your website is optimized for different languages, thus putting it on top of the search results for audiences in countries you service.
Other ways you can use language targeting include-
-All the website content should be translated into the country’s language you plan to target.
-Avoid automatically redirecting users to a certain language by identifying their location on their own.
-Avoid cookies and scripts that display different language versions of pages.
• Adjusting content
There are a lot of searches made on Google from a business global audience which simply means you as a business have to adjust your content to suit all your potential clients depending on the location.
At the point when you are making content for a crowd of people in another country, you should be extra cautious about the language and social subtleties. Make sure the information you are offering is appropriate for the target audience. For instance, offering skiing to Israeli Jewish users on a Saturday may be a mistake. Meanwhile, showing French users prices in British pounds is the worst move.
Always remember to keep time zones, holidays, and languages in mind when creating your SEO content. Here and there, it may not be sufficient to make an interpretation of an article into another dialect. You might need to have a local speaker read it to ensure no mistakes are made.
• Looking beyond the most popular search engine
When you are adjusting your SEO strategy to other markets, remember that Google isn’t the only search engine for some countries.
For instance, in China, it is banned. On the other hand, in Russia and the Czech Republic, it has serious competition.
Some of the other search engines to be considered in your SEO strategy are Baidu-China, Naver-South Korea, Yahoo-Japan, etc.
If your target audience is located in the above-mentioned countries, then it is imperative to readjust your strategy.
In places where it is not banned, Google is still a crucial search engine. That is why you can always start your international SEO efforts by focusing on Google and then going further to suit the local search engines.
• Choosing hosting
The loading speed of your website is one of the critical factors search engines consider when determining search engine rankings. Its speed may depend on the location of the website.
Although you can take advantage of built-in SaaS hosting to ensure optimized page loading time internationally.
Alternatively, if your website isn’t built on a SaaS platform that provides hosting, you can consider choosing separate hosting such as InMotionHosting, SiteGround, etc. In that case, you have to ensure that your target countries can access your website quickly.
When it comes to selecting a provider, always remember to pay attention to uptime rates and high performance, as well as access to website builders and CMS software.
• Localizing keyword research
It is imperative to conduct localized keyword research for each target market. Machine translating keywords won’t really help in this case.
Moreover, you have to use professional translation services and then adjust the results to the country. Always remember that high-volume keywords may not be the same across different markets, even if the language is the same.
• Doing proper competitor research
To understand what works and what doesn’t, it is imperative to conduct a search using your keywords to see which websites pop up on the first page of the search engine.
Once you have a list of competitors, you can easily find out which keywords help them rank higher, which strategy works for them, how many target keywords overlap with yours, and other related crucial information.
• Creating a link building strategy
Link building is one of the most essential parts of any SEO strategy. When it comes to an international link-building strategy, it is imperative to pay attention to several nuances.
Your international competition may have a superior possibility at local link-building than you do. The link sources in various nations are unique, while different dialects and tongues make it difficult to use a similar kind of content for link building purposes.
Social media platforms as of now are offering a vast variety of options for international businesses. By taking benefit of PPC advertising, you can increase high-quality traffic to your business website, thus boosting your search engine rankings.
Facebook, Twitter, and LinkedIn offer exceptional assistance to companies that are new to different foreign territories.
Sponsored posts on these social media platforms can help you reach out to your desired target audience.
Moreover, these social media platforms have geo-targeting options to help you put your advertisements before audiences in nations you are connecting with.
In conclusion, these above-stated are some of the effective tips that will help you implement international SEO on your business website.