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Social media marketing plays an important role in the promotion of your brand online. You can direct millions of visitors to your site just by leveraging social media effectively.SMO services in India can bring outstanding success to your brand. You can create and share diverse valuable content on social media platforms to draw the attention of new audiences and drive engagement. However, it may be a difficult job to manage or run all of your social media accounts and marketing campaigns successfully. Here, we are going to share a few important social media marketing tools to promote your brand online.
Important Social Media Marketing Tools in 2019
1- Hootsuite
Most firms have multiple social media accounts and find out it more difficult to manage them all manually. Hootsuite is a powerful social media marketing tool that can assist you to manage all of your SMO accounts from a single dashboard. You can find out, schedule and manage your content simply.
Key Features
- By scheduling hundreds of posts, you can maintain a strong social media presence.
- Hoot suite protects all of your passwords, login details, and profiles.
- It can assist you to organize all of your content with simplicity.
2- Buffer
The buffer is one of the most popular tools that can assist you to post your content on SMO channels. It can publish all your posts automatically as per schedule.
Key Features
- It can save you a lot of time just by permitting you to schedule your posts on social networking sites like Facebook, Twitter, LinkedIn, and Pinterest.
- You can review your posts daily on social media channels and you can learn what changes can assist your posts to perform better.
3- Lithium
Lithium is the best marketing tool that helps brands connect with clients effectively. It is very helpful to monitor conversations about your brand. It is certainly useful as you can join these discussions and engage with your potential clients more effectively.
Key Features
- It is very helpful to manage campaigns successfully.
- Their online communities can assist you to engage with your clients better and offer the details whenever they need.
- It also assists brand to manage their engagement across their social channels, communities and mobile apps.
4- Sprout Social
Sprout social is one of the most powerful social media management tools that helps you to find out, form and develop real connections with folks. It is a cooperative platform that ensures smarter, faster and efficient social communications.
Key Features
- It builds your online community by starting, joining, and maintaining your social conversations.
- You can manage multiple SMO profiles across multiple networks.
- Sprout Social gives a 30-day free trial period.
5- Social Bakers
Social bakers help brands to work smartly on social media through AI to understand audience behavior. This tool assists you to engage and grow your client base through content personalization.
Key Features
- You can learn about your audience and what they essentially want to see.
- It will save your time.
6- Tagboard
Tagboard permits users to collect the data from main SMO websites which can embed and re-display on different channels. Their Tagboard live tool permits you to see your posts live on a display and offers layouts and tools to customize the tools.
Key Features
- Tagboard uses hashtags to connect you globally.
- Real-time notifications.
- Social media integrations and metrics.
7- Agorapulse
Agorapulse is one of the most powerful social media marketing tools that help business and marketers manage their social accounts in special manners. It aids you to build an expressive and healthy relationship with your followers.
Key Features
- You can identify your content for every social networking site.
- It aids you to schedule your posts in advance.
- You can reschedule your posts again and again.
8- Social Oomph
It is fully equipped with a lot of features that can assist you to automate numerous tasks across social media platforms.
Key Features
- This tool permits you to schedule blog posts, tweets, Facebook posts, and LinkedIn shares.
- This tool permits you to classic influential Twitter accounts through keyword search.
9- Post Planner
Post Planner makes it simple for you to find out and share content steadily to obtain expectable, substantial and amazing consequences on social media.
Key Features
- You can share relevant content with the click of a button.
- You organize your social feeds into gatherings.
10- Tailwind
Tailwind is an effective marketing tool for visual marketers who use Pinterest and Instagram. You can find out content, schedule posts, increase your reach, monitor conversations and analyze results with the help of this tool.
Key Features
- It helps to save your time with the help of hashtag lists and many more shortcuts.
- It assists you to reach more of the right folks with the help of best Instagram hashtags.
11- Sprinklr
Sprinklr is a well-known four-in-one social media marketing platform that can assist you with social engagement, customer care, and social advertising.
Key Features
- Sprinklr Insights are extremely helpful to monitor your competition, track audience engagement, measure sentiments, and market trends.
- They collect reporting metrics from multiple channels to assist you to search the efficacy of your content and the ROI.
12- Follower Wonk
Follower Wonk is an effective tool in the list that you can use with Twitter.
Key Features
- You can find out and connect with the right folks to grow your brand.
- You can compare Twitter accounts to find out comparisons and recognize new influencers.
13- Sendible
Sendible is the best SMO tools for agencies who want to manage social media for multiple customers.
Key Features
- It permits industries to manage social media networking more efficiently and to better understand their ROI.
- You can straightforwardly measure the production of your social media accounts and email campaigns.
14- Spredfast
Spredfast is one of the most powerful tools that enable you to create, publish and measure the content. It assists you to reinforce your brand and grow your business.
Key Features
- Spredfast is very helpful to track multiple campaigns across social media platforms and multiple brands.
- It permits you to track all of your social media activities in one place, thus, increasing productivity.
15- Meet Edgar
Meet Edgar is fundamentally and most suitable a social media scheduling tool with the assistance of which you can recycle your old posts.
Key Features
- You can establish and schedule all of your posts by deciding the category.
- You can save your time.
16- Social Flow
SocialFlow, a powerful tool permits you to schedule your posts, while your target audience is active and engage in real-time.
Key Features
- You should upload your content in the line and this tool will post the content automatically at the correct times.
- It offers you with a lot of advertising opportunities that encompass your reach beyond existing audiences.
17- Social Metrics Pro
Social Metrics Pro is one of the most social analytics tools that track likes, pins, and more, right from your WordPress dashboard.
Key Features
- It helps you to select how many posts you want to see at a time.
- You can track efficiently how your content is shared on Facebook, Twitter, Linkedin, and other social sites.
18- Oktopost
Oktopost is one of the most popular social media management platforms that permits B2B enterprises to monitor, manage, and measure their social media activities.
Key Features
- It is exclusively designed for B2B enterprises.
- It aids you to post better content and engage your audience.
19- Falcon.io
Falcon.io is the best platform for each social media marketer. It provides you with a SaaS-based platform for engaging, listening, measuring and publishing.
Key Features
- It assists you to create paid and organic posts for all your social media networks in one content calendar.
- Falcon.io aids you build strong connections with your audience.
20- Brand24
Brand24 provides you the insights on what folks are saying online about your brand. It helps you to track your competitors too.
Key Features
- It aids you to recognize unexpected changes in the conversation volume chart to defend your company image.
- You can also export your all data into xls files, PDF files and infographics. Still, if you are facing any difficulties to use these tools, SMO services in India helps you better to use them in the proper ways. SMO experts will guide you step by step for managing your SMO activities.
Conclusion- Social media marketing tools in 2019 are extremely powerful and useful for promoting your business on different social media platforms. These tools can assist you to create content, automate posting, and engage your audience more efficiently.