Posted by Do you use Google’s search engine to find information or buy products? We do, and so do over 90% of people in the US. Much like the rest of us, Google is eager to make our lives easier and better by doing things like suggesting the perfect dinner recipe or sending us reminders about upcoming appointments.
To make their search results even more helpful, they created a new service called Accelerated Mobile Pages (AMP). Now, you might be wondering what is Accelerated Mobile Pages. Well! Here is your answer.
All You Need To Know About the Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) is an open-source initiative that provides webmasters with best practices for publishing content so that it loads instantly on mobile devices. Users see the content almost instantaneously, which saves people time and increases engagement on AMP pages.
The Accelerated Mobile Pages Project was created by Google to address the issue of slow loading times for mobile browsing. Google reports that many publishers are seeing double the traffic from AMP pages as well as improvements in customer conversions.
Accelerated Mobile Pages host code is released under Apache License 2.0 and is free to be used by anyone wanting to build fast, better browsing experiences for end users on their site or app.
Goal Of AMP Pages
The goal of AMP is to offer a “mobile-first” experience so users can get to their favorite websites quickly, but Google still allows website owners to customize how they look, and they can even decide not to use AMP at all. The obvious question is how do visitors find these benefits? How do people know they are getting something better than they would without AMP? With all this misinformation out there, we thought it was time for an overview article on how AMP works and why it’s important.
Accelerated Mobile Pages are a new way to load content quickly, even on slow connections.
AMP makes use of existing web technologies such as:
- AMP uses JSON schemas and HTML templates to provide a consistent content display for AMP loading.
- The AMP project has been developed in three phases. The first phase allowed users to experiment with AMP code. The second phase is available for anyone wanting to build publishers and applications based on AMP technology. The third phase includes the complete launch and is verified as useful by users.
- The AMP project is open to anyone wishing to join the initiative. However, Google requires publishers to apply if they wish to host a version of AMP on their site or app.
Google describes AMP as “a simple framework for creating fast and engaging web experiences that work well on all devices.” To make use of the technology, publishers must simply include the following code at the end of the head section of their HTML pages.
Advantages Of Accelerated Mobile Pages
We all know the importance mobile websites have had in the world of marketing. Companies that started in a brick-and-mortar shop or at their headquarters are now moving into mobile with powerful success stories. Mobile is just too big to ignore, which is why we’ve put together this post on how accelerated mobile page advantages can help you take your company online.
- All digital consumers are now browsing the web on a smartphone or tablet.
- An accelerated mobile website, or AMP site, is an optimized version of the normal mobile website, which uses HTML5 and other JavaScript libraries to transform the display on a device so that it appears nearly identical to the regular desktop and tablet versions of your site.
- The AMP project was created to speed up the loading time of mobile web pages. When you visit a regular mobile website on your smartphone or tablet, it will load at its own pace. This could be anywhere from 3 seconds to 5 minutes before displaying a full-page layout over the top of your browser.
- By using AMP, websites feature high-quality web content that loads instantly as well as a wide variety of relevant ads.
The result is improved user experience, which means better conversion rates and higher site engagement. Those are the goals of every business when they’re trying to create an online presence.
The benefits of AMP
- What makes AMP so effective is its deep integration with various mobile platforms and internet browsers. For example, an AMP web page can load in a fraction of the time it took for the same page to display on your regular smartphone.
- Users who visit your site will also stay on it for longer since there are no glitches or bloatware loading at the beginning.
- Your website will also benefit from a higher click-through rate thanks to AMP’s ability to show users exactly what they want without them having to scroll through long, repeated messages or images.
The best AMP benefit is you’ll be able to show more ads since ads are designed according to your interest. Also, AMP pages load faster, and it’s also better at handling mobile devices than regular websites.
AMP Pages: Key Elements
- The AMP HTML Tag is an HTML tag that you put at the top of an AMP document to identify it as an AMP page, telling Google that it should load quickly.
- The AMP Locker is a modal window that covers part of the screen while the rest of the page is loading, letting users know that they are getting something special.
- AMP error page also called a “fallback” page, it serves as a last resort when Google can’t find your page. Finally, Google can provide Search Engine Optimized snippets for information that is not available on the internet.
- The AMP HTML tag does not add or change any code to your pages. It includes the width and height of the content, so Google knows where to put it on its search engine results page (SERP).
- If you would like to include a logo or an icon that users can click to visit your site. The final result is a mobile-friendly article that will scroll smoothly across each screen of the device.
The AMP Locker is collapsible, blocking off part of the screen while the rest of the webpage loads.
Wrap Up
The post gives brief details about what is Accelerated Mobile Pages (AMP), their benefits, and their advantages. AMP gives users access to personalized articles – all from a mobile device – that will load four times faster than an average webpage.
AMP also comes with a set of features that make it easier for users to interact with their search results. If we talk about the information is displayed in a way that keeps the user on their mobile device.