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Global SEO Services

To Expand your Business Beyond Boundaries

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If “The World” is the limit to your business, then Global SEO Services is the fuel to extend to those boundaries.

Digitization has opened a new door of opportunities for businesses that want to expand. However, in addition to this, it has also significantly impacted the competition among businesses online. Out of many pathways to outshine your competition, Global SEO services is the only cost-effective solution that optimizes the website and its content according to your prospective clients from different regions, increases the ranking, and skyrockets revenue.

Global SEO Services also known as International SEO Services optimize a website and its content in such a way that it becomes engaging for potential customers from different regions, comfortable with different languages, or different customer demographics. The complete webpage is enhanced according to the visitors and the search engine bots. So, the search engine crawlers understand the type of business, target countries, language and rank the website higher in SERP.

So, What is Global SEO?

Global SEO strategy optimizes the website content to rank higher in the search rankings across the world to increase the visibility of a business and boost website traffic that ultimately leads to more sales and greater ROI.

Ready To Reach Your Audience Sitting In Different Parts Of The World?

Global SEO Strategy is the key.

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Global SEO Strategies: Essential To Expand Reach & Increase Revenue

At PNJ Sharptech, we have experimented with numerous techniques during our journey and included a few result-oriented Global SEO Strategies as a part of our master plan. We customize our SEO Plan according to the region and nature of the audience we are targeting.

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Website Analysis

This initial stage analyzes your grip in the targeted countries. Once we identify the areas of the website and content that needs to be updated, we can easily witness good results from our Global SEO Strategy. We will identify the parameters working for the business in the targeted countries and make a new and improved SEO strategy around it.

During a website audit, the website’s code is checked and made sure that it is compatible with the search engine used in the particular region that we are targeting. Such as Qwant, which is a well-known search engine used in popular areas like France.
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Content Marketing and Localizing

Content marketing strategies depend on the interests and needs of customers. Our team creates a unique and engaging content structure that fulfil the needs of our visitors and localize it according to their geographical location and preferred language.

We build multilingual websites for our clients that need increased visibility in different target countries via prominent access on the English site.
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Keyword Research based on Geo Location

The smart keyword research approach allows us to work around our target audience in an effective manner. It sheds light on our audience’s behaviour, intent, and need. So, we could cater to their requirement with 100% efficiency.
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Website Optimization For Various Search Engines

Every search engines have their own criteria and parameters to rank the website. Therefore, a website needs to be optimized accordingly for international search engines such as Google, Bing, Yahoo, Baidu, Ask.com, AOL.com, and even the lesser-known ones.

This also includes factors like local language, currency, and time zone to be added on the website in order to add a sense of belonging to their region.

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Global SEO using Hreflang Tags

Are you aware of Hreflang Tags? No? Then you are doing Global SEO all wrong. Hreflang tags help Google to understand that the website is targeting multiple Geo locations in multiple languages. So, it shows the webpage to the users in their preferred language based on their region and rank accordingly. Global SEO includes many such practices to make the website engaging and useful for visitors belonging from different parts of the world.
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Modify URLs for international pages

International SEO strategies include the inclusion of specific webpages for international markets creating different types of URLs effective for Global SEO.

1. ccTLD

Country code top-level domain or ccTLD for short. It is when the targeted country code abbreviation is added at the end of the URL. For example, the URL is website.us, here .us shows the targeted country is the USA.

2. Subdomain

Another option you have to improve the URL of your website is to add a subdomain. Add it specifically on the international pages and it will look like ‘us.website.com’.

3. Country- and language-specific sub-directories

Adding a subdirectory is adding a new page to your website specifically according to the targeted country and in the targeted language. The URL will appear something like ‘domain.com/de, domain.com/fr, www.website.com/us’.

Once the URLs are created for international pages, you will see international visitors coming directly on the international page.

Frequently Asked Questions- FAQ

Why do I need to consider International SEO?

If your website is present in multiple languages and you are trying to target different countries with international SEO then you are missing a big opportunity that can be easily converted. Global SEO can give you and your website exactly what it wants. It can help you identify the keywords your potential customers are looking for so you can add them to your website attract more visitors and increase the rate of conversions.

What Are The Benefits of International SEO?

International SEO allows you to reach your visitors from different parts of the world and convey your information clearly in a language easily understandable by them.

To conclude,

  • International SEO brings more traffic to the website
  • Helps in converting visitors into loyal customers via compelling content
  • Increases ranking of the website on different search engines and much more.

How to find Alexa ranking?

To check your Alexa ranking, go to Alexa.com and enter the complete URL of your website in the blank section. Click on Enter and you will see the complete report in the pictorial format and the tabular format below.

How to do SEO for multiple countries?

Global SEO is the technique that optimizes your website in such a way that it gets visibility in different target countries of the world. The strategies involved make the website friendly, useful, and relatable to the visitors sitting in different parts of the world.

The strategies include modifications in the website URL, multilingual web pages, Keyword analysis to find keywords popular in various targeted countries, analysis of audience behaviour, etc.

How do I get international traffic on my website?

Global SEO is the key if you want to get your business recognized internationally. It gives you the opportunity to get visibility in various other parts of the world by making certain modifications to the website, page structure, and content, and make it more appealing to visitors from different countries or locations.

The strategy to drive more international traffic on the website includes-

  • Domain Name Extension
  • Google Search console Geo-Targeting
  • Web Hosting Server Location
  • Presence of Multilingual webpages
  • Use Google Trends.

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