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The best SEO Company in Bangalore is here to tell you all about Google penalties!

Google penalty is a website’s worst nightmare. This is one fine that no one wants because we all know that once a website gets penalised, it could be really tough to recover from it. The after effects are also something that one should be really careful about.

Usually, some companies indulge in black hat SEO practices thinking that they can play around with Google but what they don’t realize is the fact that Google is the master of the game. What is done in the dark eventually sees the light of the day and if you get caught then you are going to regret your decision forever.

As the provider of SEO services in Bangalore, we can tell you that there is no use in taking a shortcut and realizing that it leads to a dead end later and that is exactly why you must pay attention to this.

the-best-seo-company-in-bangalore-is-here-to-tell-you-all-about-google-penalties

What is a Google penalty?

We have used this term so many times that you must be wondering that what a Google penalty is. To put it in simple terms, it is like karma that hits you back for the foul practices that you have done in the past in terms of reaching the goals of your website quickly.

A Google penalty means that your site is either not listed on search results anymore or that the ranking for your targeted keywords has dropped radically. When your site is hit by a Google penalty, your target audience can't discover you. When you are invisible to your target audience then your traffic and revenue takes a fall eventually.

Any website can face a penalty. Once you get a Google penalty, it is not easy to get your good ranking back and make it back to the good books of Google.

As a leading Google penalty recovery service provider, Pnj Sharptech is aware of what search engines like to see.

As a part of our digital marketing services in Bangalore, our penalty recovery service is precisely designed to get you back on track and place you in good books of Google so that you get your position on the result page back.

Why are sites penalised by Google?

Google's main task is to deliver the most applicable search results. From Google's side, any website that tries to influence the search results is a threat to the Google product. Google is known for its authenticity and genuine results. It is synonymous with a search engine and we don’t say look up the internet, all we say is Google it. Then why will Google risk its image and give a negative experience to their audience, right?

A Google penalty is the outcome of a highly advanced and frequently changing algorithm that Google uses to crawl and review websites. While there are some detailed activities that can result in instant penalties, there are others which are not publicly marketed or some that can result in a fall in rankings that occurs over time. This is to defend Google from websites that try to outwit it or further control its fallouts.

About penalties

Google has been coming up with updates for the search engine algorithm almost since it has stepped into the digital world. The search engine uses a great number of algorithms or rules that are used to determine where a site ranks in its results for specific keywords or phrases.

As a provider of SEO services in Bangalore, we would like to tell you that the first standard algorithm update was made in September 2002 and the first update named Boston came in February 2003. At this initial stage, Google’s plans were to make regular updates to advance search results for users. These first monthly updates battered simple issues with search results like hidden text, hidden links and keyword stuffing.

Google’s update process has been polished over time and as the best SEO Company in Bangalore, we should throw some light on it. The search engine now openly reports on its updates instead of leaving webmasters to play a guessing game as to why something happened out of the blue. Updates are not limited to the frequency and can take place at any time. Google now finally converses with webmasters when penalties are acquired by their site instead of leaving them confused about their appearance in search results.

Google has categorized the penalties as:

Algorithmic Penalties

These penalties happen mechanically and are caused by one or more of the algorithm updates. Penalties that are caused by algorithm updates can be minor and can be recovered in a matter of a few days or weeks. If they are major then they can take a lot of time to fix it.

Manual Penalties

These penalties are given by Google’s teammate and are applied manually on your website. Manual penalties are usually far more severe, and you will often find that your website is removed from Google’s search results completely if they feel that your website is extremely harmful, spammy or don’t adhere to the rules of Webmaster Guidelines.

How to identify the penalties?

As we already discussed above, penalties are categories into 2 types.

Algorithmic penalties are basically automatic penalties that take place as a result of a change in search engine guidelines. On the other hand, manual penalties are the result of someone at Google determining that your site disrupts their rules and takes an action against you.

It is a critical step in recovery to identify the type of penalty you have gained along with the action that triggered it. It’s impossible to recover from a penalty without knowing what went south. If you don’t know the reason then you’d just be flinging content at your website and building links anticipating something will reverse it.

Fortunately, there is an easy way to figure out the kind of penalty your site has received and it includes checking Google Webmaster Tools for messages from Google. Either you or the marketing agency that is accountable for your site can do this step.

How to check for Manual Actions?

Visit Webmaster Tools, click on “Search Traffic” and then “Manual Actions.” If Google has taken a manual action against your site for spam, unnatural links or even hacking then you will find a notice here.

Google’s manual action notices are brief in nature but they often offer supportive details about what went wrong. For instance, a notification about suspicious content typically encloses a link to the problematical page or even the position in the code where the problem took place.

If you see a notice on this page, take note of what has been mentioned. You can see the list below of Google’s manual actions/penalties:

Hacked website
Unusual links from your website
Strange links to your website
Peculiar links to your website which are impacts links

Plagiarized content
Cloaking
Spam

If you don’t see any penalties or warnings listed here then don’t worry as this means that you’ve been hit by a Google update. All you need to do is find which one and why this happened.

How to find out Algorithmic Penalties?

If you don’t have a message in Webmaster Tools then it can be a task to find out why Google has chosen to rank your website lower than it used to be. However, thanks to the widespread reporting on Google’s updates and algorithm changes, it’s fairly easy to identify which update has caused the penalty.

You can initiate by loading Google Analytics and looking at your traffic data for the last 30 days or so. Have an eye for any obvious changes in traffic that occurred over a very short period that can be typically a day or two. When you find it out, you can simply search to see if there was an update around that time or not and you will get your answer.

Was it because of Panda?

Google’s “Panda” update that first came out in February 2011 is an on-going algorithm update that frequently rolls out additional updates and changes. Panda affected up to 12% of English language search queries when it first came out. It was designed to push websites that had good quality content to the top of search results and move lower quality sites with thin content or a high amount of ads further down the page. Google keeps on updating Panda in order to refine and improve the original algorithm.

Panda has an impact on the whole website therefore if you have a few pages that are seen as having “thin content’ then your entire site will be affected. This can result in a drastic loss of ranking on competitive terms, especially if comparable sites have better content and fewer ads than you.

Was it because of Penguin?

Google came out with the ‘Penguin’ update just a year after Panda in April 2012. Penguin was intended to penalize websites that used spammy tactics to boost their rankings. Penguin affected approximately 3.1% of English language search queries and it is also known as the Webspam update.

A lot similar to Panda, Penguin is constantly refreshed to affect added search queries and to refine and update the way it influences a site that violates Google’s quality guidelines.

If your site has been under the radar of Penguin, you should emphasis on cleaning up any spammy content on your website and try to take off unnecessary links to the website. You should start off by building high quality links to your site, advance your content and remove any content that violates Google’s guidelines.

Don’t do this if you want to stay away from the penalties!

It is very important for a business to appear in search results but there’s the right way to do it. Black hat SEO is certainly not that and it plays with search engine algorithms rather than being beneficial for the users for real.

Search engine algorithms have gotten more refined over time which is why you should avoid black hat SEO at all costs. These practices include:

Cloaking

Cloaking is basically showing one piece of content to users and a diverse piece of content to search engines. Websites who get in the practice of black hat SEO will do this to make content rank for a variety of terms unrelated to their content. Spam websites will often do this to try and avoid a search engine bot finding out the spam content they provide to users.

As the best SEO Company in Bangalore; we can say that when it comes to changing then some of them are okay. You are allowed to adjust the size of the website as per different mobile phones or you can change the language based on the country of the visitor. As long as you are not meddling with the content that appears for search engine crawlers, it does no harm to your website.

Keyword Stuffing

Keyword stuffing is the practice of filling your content with irrelevant keywords multiple times in an attempt to manipulate where the page ranks on search results pages. Adding a variety of keywords where they add no value creates a bad experience for users and will get you in trouble as it may also cause your page to rank for unrelated queries.

Google explains keyword stuffing as:

Repeating the same word again and again without making any sense
Listing irrelevant phone numbers
Blocks of text listing cities and states a web page is trying to rank for

As a professional digital marketing services company in Bangalore, we would like to suggest you that rather than filling your content with extraneous keywords, ponder on creating useful content that emphasizes on topics over keywords and actually makes sense to the readers.

Link Farms

A link farm is a collection of websites built especially for the purpose of link building. Search engines rank websites by looking at the number of links that point to the website. Black hat SEO feats this by using link farms to expand the number of backlinks a specific site has. However, link farms often have low-quality content and lots of impractical links. The links contain the keywords they want the site to rank for in the anchor text. Search engines like Google can easily detect link farms and using them is not at all recommended if you want to stay away from penalties.

Publishing Trash Content

Google gives a great deal of importance to the quality content when it comes to ranking. Publishing thin content provides no value to visitors and shows the poor ethics of your website. Google and other search engines have algorithms that do not only identify identical content but instantly down-rank sites for duplication.

Adding invisible keywords to your content is also something you shouldn’t do. Some websites that involve in black hat SEO do this by keeping the color of the page and keyword similar. This means the page may appear in search results for those invisible keywords even though there is no particular content about them on the page.

What should you do?

Once you have got an idea about the reason behind the penalty that you are facing, it is suggested that you stop the practice which caused it at that very second and take apt measures to fix it.

If your penalty includes the existence of unusual or paid links in your backlink profile then you must stop building links from directories, or paying for links in site-wide footers of unconnected websites. If your penalty seems to be the result of thin content on your website, then stop scraping content immediately.

You can get in touch with us, the best SEO Company in Bangalore and we can handle the rest for you.

We hope that we were able to help you out to understand all about Google penalties, what not to do and how to handle them. As the best SEO Company in Bangalore, we can assure you that if your website has been hit by a penalty then we can help you to overcome it. All you need to do is connect with us and the experts will help you out with the best of their knowledge.

Frequently Asked Questions

They are Panda and Penguin that came out in 2011 and 2012 respectively. Panda has an impact on the whole website therefore if you have a few pages that are seen as having “thin content’ then your entire site will be affected.

Penguin was intended to penalize websites that used spammy tactics to boost their rankings. Penguin affected approximately 3.1% of English language search queries and it is also known as the Webspam update.

They are of two types. One is the Algorithmic Penalties that happen mechanically and are caused by one or more of the algorithm updates.

The other one are the Manual Penalties that are given by Google’s teammate and are applied manually on your website. Manual penalties are usually far more severe, and you will often find that your website is removed from Google’s search results completely if they feel that your website is extremely harmful, spammy, or don’t adhere to the rules of Webmaster Guidelines.

Yes, we can. We are known to help out websites to get in the good books of Google when they have got penalized in the past. We can do the same for you. Get in touch to know more.